Privacy Policy

1. Information We Collect

Personal Information

We collect personal information that you voluntarily provide to us when you:

• Register for an account
• Place an order
• Sign up for our newsletter
• Contact customer support
• Participate in surveys or promotions

This information may include:

• Name and contact information (email address, phone number)
• Shipping and billing addresses
• Payment information (processed securely through Stripe)
• Order history and preferences
• Account credentials

Automatically Collected Information

When you visit our website, we automatically collect certain information about your device, including:

• IP address and geolocation data
• Browser type and version
• Device information (operating system, device type)
• Pages visited and time spent on our site
• Referring website addresses
• Cookies and similar tracking technologies

2. How We Use Your Information

We use the information we collect for the following purposes:

• Order Processing: To process and fulfill your orders, including payment processing, shipping, and order tracking
• Customer Service: To respond to your inquiries, provide customer support, and resolve issues
• Account Management: To create and manage your account, including authentication and security
• Communication: To send you order confirmations, shipping notifications, and important updates about our services
• Marketing: To send promotional materials, special offers, and newsletters (with your consent, where required)
• Personalization: To personalize your experience and show relevant products and content
• Analytics: To analyze website usage, improve our services, and optimize user experience
• Security: To detect and prevent fraud, abuse, and security incidents
• Legal Compliance: To comply with legal obligations and enforce our terms and policies

3. How We Share Your Information

We do not sell your personal information. We may share your information with third parties in the following circumstances:

Service Providers

We work with trusted third-party service providers who assist us in operating our business:

• Payment Processing: Stripe (for secure payment processing)
• Shipping: Shiprocket and courier partners (for order fulfillment and delivery)
• Email Services: Resend (for transactional and marketing emails)
• SMS Services: Twilio (for phone verification and order updates)
• Analytics: Google Analytics (for website analytics)
• Hosting: Vercel and database providers (for website hosting and data storage)

These service providers are contractually obligated to use your information only for the purposes we specify and to protect it appropriately.

Legal Requirements

We may disclose your information if required by law or in response to:

• Legal proceedings, court orders, or government requests
• Enforcement of our terms and policies
• Protection of our rights, property, or safety, or that of others
• Prevention of fraud or illegal activities

Business Transfers

In the event of a merger, acquisition, or sale of all or a portion of our business, your information may be transferred to the acquiring entity.

4. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience on our website. Cookies are small data files stored on your device that help us:

• Remember your preferences and settings
• Maintain your shopping cart between sessions
• Authenticate your account
• Analyze website traffic and usage patterns
• Deliver personalized content and advertisements

Types of Cookies We Use

• Essential Cookies: Required for the website to function properly (cannot be disabled)
• Analytics Cookies: Help us understand how visitors use our website (Google Analytics)
• Functional Cookies: Remember your preferences and settings
• Marketing Cookies: Track your browsing activity to show relevant advertisements

You can control cookies through your browser settings. Note that disabling certain cookies may affect website functionality. For more information, visit our Cookie Policy page.

5. Data Security

We implement appropriate technical and organizational security measures to protect your personal information, including:

• Encryption of data in transit (HTTPS/TLS)
• Secure password hashing (bcrypt)
• Regular security audits and updates
• Access controls and authentication
• Secure payment processing (PCI DSS compliant via Stripe)
• Regular backups and disaster recovery procedures

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

6. Data Retention

We retain your personal information for as long as necessary to:

• Provide our services and fulfill orders
• Comply with legal, tax, and accounting obligations
• Resolve disputes and enforce our agreements
• Maintain business records

When we no longer need your information, we will securely delete or anonymize it. Typical retention periods include:

• Account Information: Until account deletion or 3 years of inactivity
• Order History: 7 years (for tax and accounting purposes)
• Marketing Data: Until you unsubscribe or opt-out
• Website Analytics: 26 months (Google Analytics default)

7. Your Rights and Choices

Depending on your location, you may have the following rights regarding your personal information:

Access and Portability

You have the right to request access to the personal information we hold about you and receive a copy in a portable format.

Correction

You can update your account information at any time through your account settings. You may also contact us to correct inaccurate information.

Deletion

You may request deletion of your personal information, subject to certain exceptions (e.g., legal obligations, fraud prevention).

Opt-Out of Marketing

You can unsubscribe from marketing emails by clicking the "unsubscribe" link in any promotional email or by contacting us. Note that you will still receive transactional emails (order confirmations, shipping updates).

Cookie Management

You can manage cookie preferences through our cookie consent banner or your browser settings.

Do Not Track

Some browsers have a "Do Not Track" feature. We do not currently respond to Do Not Track signals.

8. Children's Privacy

Our website and services are not intended for children under 18 years of age. We do not knowingly collect personal information from children. If we discover that we have collected information from a child, we will delete it immediately. If you believe we have collected information from a child, please contact us.

9. International Data Transfers

Our services are primarily operated in India. If you access our website from outside India, your information may be transferred to, stored, and processed in India or other countries where our service providers operate.

By using our services, you consent to the transfer of your information to countries that may have different data protection laws than your country of residence.

10. Third-Party Links

Our website may contain links to third-party websites, plugins, and applications. We are not responsible for the privacy practices of these third parties. We encourage you to review their privacy policies before providing any personal information.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other factors. When we make changes, we will:

• Update the "Last Updated" date at the top of this policy
• Notify you via email or website notice for material changes
• Obtain your consent where required by law

We encourage you to review this Privacy Policy periodically. Your continued use of our services after changes are posted constitutes acceptance of the updated policy.

12. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or your personal information, please contact us:

We will respond to your request within 30 days.

13. Governing Law

This Privacy Policy is governed by the laws of India. Any disputes arising from this policy will be subject to the exclusive jurisdiction of the courts in [Your city/state], India.